Scott Design

Marketing today involves the same principles of promoting your company and products to your potential customers. However, the number of ways you can promote your company has multiplied with the widespread adoption of Web 2.0 technologies. The objectives of marketing include the following: •    grow brand awareness •    build a positive brand association •    drive [...]

Part 1 in the Getting Started with Social Media series OK, I’m going to start with the easiest way to use social media today: Twitter. Can you think of something to say in 140 characters or less? If so, Twitter is for you! Twitter is a site where you can create a microblog, which isn’t [...]

Learning new technologies is not always as easy for some people as others. The technology adoption lifecycle, developed at Iowa State, was created to show the range of responses to new technologies. This same model can be applied to the adoption of social media technologies. On the right we have the innovators and enthusiasts who [...]

As more and more people join online communities, the questions increasingly come up: I’m here … now what? Keeping in contact with colleagues and friends is a great use for social media, but how can companies create a social media strategy to take advantage of online communities? Staking out your place online with a LinkedIn [...]

So, you’ve followed Scott Design’s advice and built your site with SEO in mind, including keyword-rich, link-worthy, clear, well-named content using clean code and including web analytics. If so, the search engines should be ranking your site highly and bringing people to your site in droves. But, if you’re looking for some easy-to-implement tactics to [...]

Advertising Age named Barack Obama  “Marketer of the Year 2008″ for his campaign, which used new technologies to complement traditional fundrasing and outreach programs to raise more than $51 million in July alone. The Obama campaign used websites, e-mail, social networks, Twitter, and niche marketing. What set the campaign apart from previous campaigns and from [...]