B2B lead generation: Did someone say “content?”
By Kirsti ScottMarketers can use social media for B2B lead generation by creating remarkable online content and leading prospects to that content through social networks.
Posts Tagged ‘twitter’
October 23rd, 2009
October 19th, 2009
The who, what, where, when, why, and how of social media
By Kirsti ScottCheck out this quick rundown of the who, what, where, when, why, and how of using social networks to help kick-start your social media plan.
August 18th, 2009
Promote your business using social media
By Kirsti ScottThrough the relationships you build through social media networks, you can grow a thriving business with a healthy, active online community.
July 23rd, 2009
Taming the Twitter Stream
By Kirsti ScottIf you’re having a hard time making sense of all the tweets in the Twitter stream, it might be time for you to start using a Twitter application to tame the Twitter stream.
June 22nd, 2009
Connecting with customers through Twitter
By Kirsti ScottTwitter is a great way for businesses to share links, news, and events with customers and peers through quick 140-character posts.
June 18th, 2009
Social Media Quickstart Guide – 6 Tools You Need
By Kirsti ScottToday, you need to keep up with social media to have conversations with customers. With limited time, where is your time best spent?
April 10th, 2009
Real things you can do with Twitter
By Kirsti ScottThe next time someone asks why the heck they’d want to use Twitter, here’s a list of actual, real uses for Twitter.
February 9th, 2009
Marketing Treasure Map
By Kirsti ScottYou know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it?
You must make sure the route is clearly marked and that those wandering the oceans of information on the Internet [...]
December 17th, 2008
Five Reasons to use Inbound Marketing Tactics
By Kirsti ScottMarketing today involves the same principles of promoting your company and products to your potential customers. However, the number of ways you can promote your company has multiplied with the widespread adoption of Web 2.0 technologies.
The objectives of marketing include the following:
• grow brand awareness
• build a positive brand association
• drive business development
• broaden customer [...]
December 8th, 2008
Getting started with Twitter
By Kirsti ScottPart 1 in the Getting Started with Social Media series
OK, I’m going to start with the easiest way to use social media today: Twitter. Can you think of something to say in 140 characters or less? If so, Twitter is for you!
Twitter is a site where you can create a microblog, which isn’t a teeny, [...]