You can’t afford to ignore the effects that social media is having on marketing across your enterprise. You should be proactive and get involved, create standard processes for using social media, and plan for new social media technologies down the road.
Whether you measure your success through visits to your website, leads generated from your e-mail campaign, direct mail response, or click-through rate from your banner ads, a proven process helps to ensure you get the results you seek.
Times are changing. And these times are certainly challenging. In a recession you need to know (and be able to articulate) exactly what you bring to the proverbial table. While banks and car companies are receiving the lion’s share of press coverage, most industries are feeling the pain. As I mentioned before, record companies are [...]
In a recession, it is even more important than ever that your marketing strategy produces both immediate and long-lasting positive results. The key to successful development and implementation of a marketing strategy is to focus on a set of priorities and then ensure that all your marketing tactics directly support your priorities.
In order for your [...]
No, I’m not talking about grocery bags. I’m referring to two industries that got blindsided by the Internet: The music industry and newspapers.
On a very basic level, both of these industries made the same mistake: They assumed that they were selling actual physical items: pieces of plastic in the case of the music industry, and [...]