Scott Design

How does social media marketing fit into your company’s marketing plan?

MarketingSherpa in cooperation with Babcock and Jenkins asked large B2B organizations what their marketing priorities are for 2009 and which were most challenging to implement. The results are displayed in the following chart, which shows priorities vs. challenge level. Click here for a larger version of this chart Notable results are the perceived difficulty of [...]

Marketing today involves the same principles of promoting your company and products to your potential customers. However, the number of ways you can promote your company has multiplied with the widespread adoption of Web 2.0 technologies. The objectives of marketing include the following: •    grow brand awareness •    build a positive brand association •    drive [...]

Part 3 in the Getting Started with Social Media series While LinkedIn is all business, all the time, Facebook is more of a hybrid social networking site, with both business and personal users. Although Facebook started as a social network exclusively for college students, the fastest growing group on Facebook today consists of users 25 [...]

Part 2 in the Getting Started with Social Media series If you want to create an online presence for yourself in a community of business professionals, LinkedIn is a great place to start. Setting up a LinkedIn profile takes just minutes and is a great way to connect with other people with similar business interests. [...]

Part 1 in the Getting Started with Social Media series OK, I’m going to start with the easiest way to use social media today: Twitter. Can you think of something to say in 140 characters or less? If so, Twitter is for you! Twitter is a site where you can create a microblog, which isn’t [...]

Learning new technologies is not always as easy for some people as others. The technology adoption lifecycle, developed at Iowa State, was created to show the range of responses to new technologies. This same model can be applied to the adoption of social media technologies. On the right we have the innovators and enthusiasts who [...]

We received rave reviews for our online holiday card maker at Killer Startups. Take a look at Special Delivery and give us a vote if you like it! Here’s the review: Have you ever wished you had your own web pages so you could leave messages to your friends, make invitations, or just share things [...]

As Silicon Valley companies think about how to market during these challenging times, there’s something to be learned from the challenges that the American car companies currently face. For example, most recently we have heard that General Motors has bailed out of its contract with Tiger Woods, who has appeared in Buick advertisements for several [...]

Al Gore may have invented the internet, but Obama’s use of the internet and Web 2.0 technologies for his campaign set a standard for all future presidential campaigns. “Web 2.0” is a term to loosely describe technologies that make a user’s experience with a website richer and more interactive. These technologies include video, Flash animation, [...]