Case Study: AceReader
By Scott DesignScott Design created an online application that is almost identical to the desktop version of popular educational reading software.
Scott Design created an online application that is almost identical to the desktop version of popular educational reading software.
Scott Design was named a Leader Award winner in the 2011 Summit Emerging Media Awards competition for its work on the online Adobe/Amazon.com Product Selector.
Adobe wanted to promote special upgrade pricing for photo- and video-editing software products. The goals of the tours were to allow users to quickly and easily understand the value of the products, become inspired by the top features, and actively engage with the products by exploring all the features.
Scott Design designed and produced a series of easy-to-follow Flash demos—with corresponding PDF versions—that make it simple for anyone to add their products to the eBay online catalog.
Corporate websites are still the most influential information source in decision making by U.S. and European business technology buyers, according to a July 2011 Forrester study.
Print marketing is becoming a less and less important part of the marketer’s toolbox. But there are still times when print can play a major role in your marketing strategy, especially when it’s integrated with your online strategy.
Create banner ads that get results by using an easy formula for banner ad design.
Scott Design received 2011 Davey Awards for its work on an Amazon.com Product Selector application and the Santa Cruz Chamber of Commerce website.
Young American adults have more broadband access, access the mobile web more often, and use social networking sites more than the national average of all adults, but differences emerge when you distinguish between different student and non-student groups.
The annual B2B Technology Collateral Survey by Eccolo Media asks C-level executives, VPs, directors, managers, developers/programmers, and technicians to identify which B2B marketing tactics they used when making technology buying decisions. Corporate websites remain the primary location from which technology purchasers get information.