Posts Tagged ‘online advertising’

April 29th, 2009

Scott Design wins two Summit International Awards

Scott Design won Silver Bronze Summit International Creative Awards for Adobe Systems Education marketing campaigns.

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March 10th, 2009

Seven Silicon Valley ADDY Awards!

Scott Design was awarded three Silver and four Bronze awards for work created for Adobe Systems, LogLogic, and Draper Fisher Jurvetson at this year’s Silicon Valley ADDY Awards.

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January 10th, 2009

Four marketing priorities in a recession

In a recession, it is even more important than ever that your marketing strategy produces both immediate and long-lasting positive results. The key to successful development and implementation of a marketing strategy is to focus on a set of priorities and then ensure that all your marketing tactics directly support your priorities.
In order for your [...]

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January 9th, 2009

Mobile advertising best for direct response, not branding

AdAge takes a look at mobile advertising and its best uses today. In the current economic downturn, the instant response offered by mobile computing, including click-to-call and click-to-SMS, offer the concrete results advertisers are demanding for their investments. Screen sizes and resolutions are still too small to offer a true branding experience on mobile, though [...]

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November 25th, 2008

The Big 3 and Silicon Valley: Back to basics

As Silicon Valley companies think about how to market during these challenging times, there’s something to be learned from the challenges that the American car companies currently face. For example, most recently we have heard that General Motors has bailed out of its contract with Tiger Woods, who has appeared in Buick advertisements for several [...]

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