Scott Design

Marketing today involves the same principles of promoting your company and products to your potential customers. However, the number of ways you can promote your company has multiplied with the widespread adoption of Web 2.0 technologies. The objectives of marketing include the following: •    grow brand awareness •    build a positive brand association •    drive [...]

Brandweek took a look today at targeting ads to viewers using information on their social networking pages, records of their online travels, and their online relationships. The goal of this “behavioral targeting” is to serve up ads for something someone might actually want to buy. Shocking idea, right? Some groups worry that using this information [...]