AdAge takes a look at mobile advertising and its best uses today. In the current economic downturn, the instant response offered by mobile computing, including click-to-call and click-to-SMS, offer the concrete results advertisers are demanding for their investments. Screen sizes and resolutions are still too small to offer a true branding experience on mobile, though [...]
I was up at the Adobe MAX Conference in San Francisco on Monday. The Opening General Session provide the usual excitement and glitz with Adobe’s CTO Kevin Lynch – along with special guests, including the First Lady of California, Maria Shriver – presenting Adobe’s new offerings under three trends in design and development industry: leveraging [...]
As we’ve mentioned before, it’s important to keep marketing during tough economic times. McGraw-Hill Research’s Laboratory of Advertising Performance studied recessions in the United States. It analyzed the performance of hundreds of companies during economic downturns. It found that business-to-business companies that continued or increased marketing during recessions averaged higher sales growth during the recession [...]
Mobile Web Secrets of the Stars, Part 3 of a three-part series
Your goal with your mobile website is to create a peak user experience to your mobile base — getting them the information they need quickly and easily. If you do decide to create a mobile-only version of your website, here are a few things [...]
Mobile Web Secrets of the Stars, Part 2 of a three-part series
The goal of “One Web” is to create, as far as is reasonable, a comparable web user experience regardless of which platform a visitor uses. This doesn’t mean the content must be identical on desktops and handhelds – content can be adapted for mobile [...]
Mobile Web Secrets of the Stars, Part 1 of a three-part series
It’s no surprise that Nielsen shows a dramatic increase of 36% in the number of mobile internet users worldwide over that past year. What may be surprising is that 14% of this group view sites exclusively on a handheld device, not on a [...]
BusinessWeek posted a list of not-so-useful iPhone apps. I don’t know what they consider useful, but doesn’t everyone need a tiny hula dancer? Anyway, the interface design and the creativity of the application designers never cease to amaze me. Enjoy!