Posts Tagged ‘Marketing’

December 6th, 2011

4 ways to make Google love your site

Google is pretty straightforward in its mission: To connect people searching online with the most relevant, speedily delivered, comprehensive, fresh information available. To get Google to love your site and put it at the top of the search results, you should create content that someone searching online is going to love.

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November 30th, 2011

Case Study: Adobe Elements Tours

Adobe wanted to promote special upgrade pricing for photo- and video-editing software products. The goals of the tours were to allow users to quickly and easily understand the value of the products, become inspired by the top features, and actively engage with the products by exploring all the features.

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November 28th, 2011

Report confirms importance of corporate website

Corporate websites are still the most influential information source in decision making by U.S. and European business technology buyers, according to a July 2011 Forrester study.

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November 21st, 2011

Integrating print in a digital world

Print marketing is becoming a less and less important part of the marketer’s toolbox. But there are still times when print can play a major role in your marketing strategy, especially when it’s integrated with your online strategy.

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November 1st, 2011

Selecting colors for websites

When selecting colors for your web design, there are lots of considerations. Selecting a palette that’s right for your site means thinking about color harmony, color blindness, cultural differences, personal preferences, color trends, and your particular situation.

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October 31st, 2011

Scott Design wins a pair of prestigious Davey Awards

Scott Design received 2011 Davey Awards for its work on an Amazon.com Product Selector application and the Santa Cruz Chamber of Commerce website.

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October 30th, 2011

Reaching college students online

Young American adults have more broadband access, access the mobile web more often, and use social networking sites more than the national average of all adults, but differences emerge when you distinguish between different student and non-student groups.

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October 26th, 2011

Websites are most influential for tech buyers

The annual B2B Technology Collateral Survey by Eccolo Media asks C-level executives, VPs, directors, managers, developers/programmers, and technicians to identify which B2B marketing tactics they used when making technology buying decisions. Corporate websites remain the primary location from which technology purchasers get information.

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October 13th, 2011

Adobe/Amazon.com App Wins W3 Award

Scott Design received a Silver Award in the 2011 W3 Awards competition for its work on the Adobe/Amazon.com Product Selector app.

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July 14th, 2011

Marketing your business locally

Making sure your marketing dollars are spent in the right place is more important than ever if you want to attract local customers.

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