Scott Design

When building your online presence, you should make sure you set up analytics tools at the outset to see what works, find opportunities you’re missing, and fine-tune your website, SEO, and e-mails.

Monitoring your online presence and participating in online discussions is a great way to grow your business

Getting quality incoming links to your site is a good way to improve your site’s search engine optimization (SEO).

Scott Design received four Communicator Awards in a competition honoring creative excellence among professionals worldwide.

A survey shows that the top best practices for optimal marketing include: creating a variety of content; delivering high-quality writing; and providing easy access to all of your content via the web.

Get started with best practices in e-mail marketing to ensure success.

You don’t need to be a brain surgeon to put together a social media marketing plan. But you do need to make sure you’ve got the right stuff to make it work.

There are a lot of great reasons to use an agency for your marketing instead of doing everything in-house. But are there some things you shouldn’t leave to an outside firm?

As chief marketing officer, you are responsible for “the celebrity styling” of your company, whether you manage it yourself or delegate the task to a brand director.

Check out this quick rundown of the who, what, where, when, why, and how of using social networks to help kick-start your social media plan.