Scott Design

Get started with best practices in e-mail marketing to ensure success.

You don’t need to be a brain surgeon to put together a social media marketing plan. But you do need to make sure you’ve got the right stuff to make it work.

There are a lot of great reasons to use an agency for your marketing instead of doing everything in-house. But are there some things you shouldn’t leave to an outside firm?

As chief marketing officer, you are responsible for “the celebrity styling” of your company, whether you manage it yourself or delegate the task to a brand director.

Check out this quick rundown of the who, what, where, when, why, and how of using social networks to help kick-start your social media plan.

You can’t afford to ignore the effects that social media is having on marketing across your enterprise. You should be proactive and get involved, create standard processes for using social media, and plan for new social media technologies down the road.

Build a foundation of a robust website, add the three pillars of search marketing, e-mail marketing, and web analytics, and cap it off with a social media strategy.

There are five main steps to implementing a successful social media campaign, from start to finish.

How does social media marketing fit into your company’s marketing plan?

You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it?
You must make sure the route is clearly marked and that those wandering the oceans of information on the Internet [...]