Google is pretty straightforward in its mission: To connect people searching online with the most relevant, speedily delivered, comprehensive, fresh information available. To get Google to love your site and put it at the top of the search results, you should create content that someone searching online is going to love.
Adobe wanted to promote special upgrade pricing for photo- and video-editing software products. The goals of the tours were to allow users to quickly and easily understand the value of the products, become inspired by the top features, and actively engage with the products by exploring all the features.
Corporate websites are still the most influential information source in decision making by U.S. and European business technology buyers, according to a July 2011 Forrester study.
Print marketing is becoming a less and less important part of the marketer’s toolbox. But there are still times when print can play a major role in your marketing strategy, especially when it’s integrated with your online strategy.
When selecting colors for your web design, there are lots of considerations. Selecting a palette that’s right for your site means thinking about color harmony, color blindness, cultural differences, personal preferences, color trends, and your particular situation.
Scott Design received 2011 Davey Awards for its work on an Amazon.com Product Selector application and the Santa Cruz Chamber of Commerce website.
Young American adults have more broadband access, access the mobile web more often, and use social networking sites more than the national average of all adults, but differences emerge when you distinguish between different student and non-student groups.
The annual B2B Technology Collateral Survey by Eccolo Media asks C-level executives, VPs, directors, managers, developers/programmers, and technicians to identify which B2B marketing tactics they used when making technology buying decisions. Corporate websites remain the primary location from which technology purchasers get information.
Scott Design received a Silver Award in the 2011 W3 Awards competition for its work on the Adobe/Amazon.com Product Selector app.
Making sure your marketing dollars are spent in the right place is more important than ever if you want to attract local customers.
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