Scott Design

Getting news coverage for your business is becoming more difficult. So how do you break out from the clutter and get your news in the press or at the top of search results?

Build a foundation of a robust website, add the three pillars of search marketing, e-mail marketing, and web analytics, and cap it off with a social media strategy.

Today, you need to keep up with social media to have conversations with customers. With limited time, where is your time best spent?

LinkedIn is probably the most important online tool in your social media toolbox. It is a great way to showcase information about your company and to connect with customers.

Creating a custom website can be the difference between clothing your company in a one-size-fits-all t-shirt and suiting up in an outfit in just your size and style.

There are five main steps to implementing a successful social media campaign, from start to finish.

You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it? You must make sure the route is clearly marked and that those wandering the oceans of information on the [...]

Marketing today involves the same principles of promoting your company and products to your potential customers. However, the number of ways you can promote your company has multiplied with the widespread adoption of Web 2.0 technologies. The objectives of marketing include the following: •    grow brand awareness •    build a positive brand association •    drive [...]

Part 2 in the Getting Started with Social Media series If you want to create an online presence for yourself in a community of business professionals, LinkedIn is a great place to start. Setting up a LinkedIn profile takes just minutes and is a great way to connect with other people with similar business interests. [...]

Learning new technologies is not always as easy for some people as others. The technology adoption lifecycle, developed at Iowa State, was created to show the range of responses to new technologies. This same model can be applied to the adoption of social media technologies. On the right we have the innovators and enthusiasts who [...]