Scott Design

As more and more people join online communities, the questions increasingly come up: I’m here … now what? Keeping in contact with colleagues and friends is a great use for social media, but how can companies create a social media strategy to take advantage of online communities? Staking out your place online with a LinkedIn [...]

Brandweek took a look today at targeting ads to viewers using information on their social networking pages, records of their online travels, and their online relationships. The goal of this “behavioral targeting” is to serve up ads for something someone might actually want to buy. Shocking idea, right? Some groups worry that using this information [...]