Scott Design

Marketers can use social media for B2B lead generation by creating remarkable online content and leading prospects to that content through social networks.

Check out this quick rundown of the who, what, where, when, why, and how of using social networks to help kick-start your social media plan.

Through the relationships you build through social media networks, you can grow a thriving business with a healthy, active online community.

Facebook can be a great way to connect with your consumer or business customers. Many of your customers already use Facebook and your company should join in the conversation.

Today, you need to keep up with social media to have conversations with customers. With limited time, where is your time best spent?

Marketing today involves the same principles of promoting your company and products to your potential customers. However, the number of ways you can promote your company has multiplied with the widespread adoption of Web 2.0 technologies.
The objectives of marketing include the following:
•    grow brand awareness
•    build a positive brand association
•    drive business development
•    broaden customer [...]

Part 3 in the Getting Started with Social Media series
While LinkedIn is all business, all the time, Facebook is more of a hybrid social networking site, with both business and personal users. Although Facebook started as a social network exclusively for college students, the fastest growing group on Facebook today consists of users 25 and [...]

Part 2 in the Getting Started with Social Media series
If you want to create an online presence for yourself in a community of business professionals, LinkedIn is a great place to start. Setting up a LinkedIn profile takes just minutes and is a great way to connect with other people with similar business interests.
LinkedIn is [...]

Learning new technologies is not always as easy for some people as others. The technology adoption lifecycle, developed at Iowa State, was created to show the range of responses to new technologies. This same model can be applied to the adoption of social media technologies.

On the right we have the innovators and enthusiasts who invented [...]

As more and more people join online communities, the questions increasingly come up: I’m here … now what? Keeping in contact with colleagues and friends is a great use for social media, but how can companies create a social media strategy to take advantage of online communities?
Staking out your place online with a LinkedIn page [...]