Scott Design

As Silicon Valley companies think about how to market during these challenging times, there’s something to be learned from the challenges that the American car companies currently face. For example, most recently we have heard that General Motors has bailed out of its contract with Tiger Woods, who has appeared in Buick advertisements for several [...]

As we’ve mentioned before, it’s important to keep marketing during tough economic times. McGraw-Hill Research’s Laboratory of Advertising Performance studied recessions in the United States. It analyzed the performance of hundreds of companies during economic downturns. It found that business-to-business companies that continued or increased marketing during recessions averaged higher sales growth during the recession [...]

Well, American voters stated loud and clear yesterday that they wanted change. Most likely, that desire for change was a call for changes in economic policies – in just about every election, the incumbent party loses if economic indicators are down – but I’m sure a lot of voters were looking for changes in foreign [...]

E-mail Secrets of the Stars, Part 3 of a three-part series If your e-mail has survived the spam filters and made it past your reader’s trash bin, what can you do to make sure your message gets read? Here are a few tips on getting your e-mail read rates up: Limit the size of your [...]

E-mail Secrets of the Stars, Part  2 of a three-part series E-mails that make it into your readers’ in boxes need to then survive the ruthless pruning that goes on once the e-mail arrives. How do you get a reader to open the e-mail instead of clicking on the “this is spam” button or tossing [...]

…but be sure to customize and segment your list. Over the coming several weeks, expect to get inundated with e-mails as retail businesses try to pump up holiday sales and B2B companies try to meet year-end numbers. And don’t be too upset when you get a lot of these e-mails, you have to look at [...]

E-mail Secrets of the Stars, Part 1 of a three-part series The best way to make sure your e-mails get past spam filters is to make sure you don’t act like a spammer and your e-mail doesn’t look like it was created by a spammer. Here’s a quick list of some things you can do [...]

Want to make sure your e-mail isn’t trapped by someone’s spam filter? Then, here are some words to avoid in the subject line, the body of your e-mail, alt tags, and in the file names of your graphics: $$$, 4U, 50% off!, Act Now!, All Natural, All New, Amaze, Amazed, Amazing, Amazing, As Seen On…, [...]

Advertising Age named Barack Obama  “Marketer of the Year 2008″ for his campaign, which used new technologies to complement traditional fundrasing and outreach programs to raise more than $51 million in July alone. The Obama campaign used websites, e-mail, social networks, Twitter, and niche marketing. What set the campaign apart from previous campaigns and from [...]