Posts Tagged ‘e-mail’

March 25th, 2010

Case Study: Adobe Seminars

Marcom pieces to promote Adobe traveling seminars

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March 2nd, 2010

E-mail best practices: The basics

Get started with best practices in e-mail marketing to ensure success.

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June 26th, 2009

Building an online marketing strategy

Build a foundation of a robust website, add the three pillars of search marketing, e-mail marketing, and web analytics, and cap it off with a social media strategy.

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April 29th, 2009

Scott Design wins two Summit International Awards

Scott Design won Silver Bronze Summit International Creative Awards for Adobe Systems Education marketing campaigns.

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February 9th, 2009

Marketing Treasure Map

You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it?
You must make sure the route is clearly marked and that those wandering the oceans of information on the Internet [...]

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January 21st, 2009

Business 2009: Survival of the Fittest

Evolution happens when organisms adapt in order to survive successfully in new environments. These adaptations increase an organism’s ability to attract mates, avoid predators, and find food. Animals or plants that don’t adapt must either move out of the habitat or die out.
Adapt or perish
The business climate has gone through some rapid changes over the [...]

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January 10th, 2009

Four marketing priorities in a recession

In a recession, it is even more important than ever that your marketing strategy produces both immediate and long-lasting positive results. The key to successful development and implementation of a marketing strategy is to focus on a set of priorities and then ensure that all your marketing tactics directly support your priorities.
In order for your [...]

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December 1st, 2008

Two little words: Subject Lines

The key to getting your e-mails read may depend on how good your subject line is. Having a strong, compelling headline can make a difference in open rates. A subject line on  your e-mail performs the same function as a catchy headline on a magazine: it can make you open the magazine or pass it [...]

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November 25th, 2008

The Big 3 and Silicon Valley: Back to basics

As Silicon Valley companies think about how to market during these challenging times, there’s something to be learned from the challenges that the American car companies currently face. For example, most recently we have heard that General Motors has bailed out of its contract with Tiger Woods, who has appeared in Buick advertisements for several [...]

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November 18th, 2008

Which digital marketing tactics are best in a downturn?

As we’ve mentioned before, it’s important to keep marketing during tough economic times. McGraw-Hill Research’s Laboratory of Advertising Performance studied recessions in the United States. It analyzed the performance of hundreds of companies during economic downturns. It found that business-to-business companies that continued or increased marketing during recessions averaged higher sales growth during the recession [...]

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