Scott Design

Marcom pieces to promote Adobe traveling seminars

Get started with best practices in e-mail marketing to ensure success.

Build a foundation of a robust website, add the three pillars of search marketing, e-mail marketing, and web analytics, and cap it off with a social media strategy.

Scott Design won Silver Bronze Summit International Creative Awards for Adobe Systems Education marketing campaigns.

You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it?
You must make sure the route is clearly marked and that those wandering the oceans of information on the Internet [...]

Evolution happens when organisms adapt in order to survive successfully in new environments. These adaptations increase an organism’s ability to attract mates, avoid predators, and find food. Animals or plants that don’t adapt must either move out of the habitat or die out.
Adapt or perish
The business climate has gone through some rapid changes over the [...]

In a recession, it is even more important than ever that your marketing strategy produces both immediate and long-lasting positive results. The key to successful development and implementation of a marketing strategy is to focus on a set of priorities and then ensure that all your marketing tactics directly support your priorities.
In order for your [...]

The key to getting your e-mails read may depend on how good your subject line is. Having a strong, compelling headline can make a difference in open rates. A subject line on  your e-mail performs the same function as a catchy headline on a magazine: it can make you open the magazine or pass it [...]

As Silicon Valley companies think about how to market during these challenging times, there’s something to be learned from the challenges that the American car companies currently face. For example, most recently we have heard that General Motors has bailed out of its contract with Tiger Woods, who has appeared in Buick advertisements for several [...]

As we’ve mentioned before, it’s important to keep marketing during tough economic times. McGraw-Hill Research’s Laboratory of Advertising Performance studied recessions in the United States. It analyzed the performance of hundreds of companies during economic downturns. It found that business-to-business companies that continued or increased marketing during recessions averaged higher sales growth during the recession [...]