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Get started with best practices in e-mail marketing to ensure success.

E-mail Secrets of the Stars, Part 3 of a three-part series

If your e-mail has survived the spam filters and made it past your reader’s trash bin, what can you do to make sure your message gets read? Here are a few tips on getting your e-mail read rates up:
Limit the size of your e-mail. Keeping [...]

E-mail Secrets of the Stars, Part  2 of a three-part series
E-mails that make it into your readers’ in boxes need to then survive the ruthless pruning that goes on once the e-mail arrives. How do you get a reader to open the e-mail instead of clicking on the “this is spam” button or tossing it [...]

…but be sure to customize and segment your list.
Over the coming several weeks, expect to get inundated with e-mails as retail businesses try to pump up holiday sales and B2B companies try to meet year-end numbers. And don’t be too upset when you get a lot of these e-mails, you have to look at the [...]

E-mail Secrets of the Stars, Part 1 of a three-part series
The best way to make sure your e-mails get past spam filters is to make sure you don’t act like a spammer and your e-mail doesn’t look like it was created by a spammer. Here’s a quick list of some things you can do to [...]