Our client’s challenge:

Opus Solutions’ client, Good Technology, needed eye-catching materials to promote a corporate rewards program. The client sought a colorful set of materials aimed at building excitement for this sales incentive program, which would include all-expenses-paid accommodations at a luxurious resort in Puerto Rico.

The Scott Design solution:

Using imagery provided by the resort, Scott Design created colorful and elegant President’s Club promotional materials. Those pieces included a mailer, letterhead, and full-size, colorful posters.

Our client’s challenge:

Genesis Creative Group’s client, Network General, needed to put together materials to promote a corporate awards program where high-performers won a trip to Costa Rica. Imagery would need to be repurposed for use in a variety of online and printed materials.

The Scott Design solution:

Scott Design created colorful Network General President’s Club event materials featuring the natural beauty and adventure sports of Costa Rica. Deliverables for this high-profile incentive program include the concept and artwork, e-mail templates, banner ads, stationery, an animated screensaver, and a full-color printed brochure to introduce the campaign.

Awards:

Silver Award, Silicon Valley ADDYs — Special Event
Silver Award, Summit International Awards — B2B Print Campaign
Silver Award of Distinction, The Communicator Awards — Internal Communications

You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it?

You must make sure the route is clearly marked and that those wandering the oceans of information on the Internet actually land on your website and find their way to your buried treasure.

Here are the best ways to make sure no one gets lost on their way to find you:

1. Create mountains of valuable, compelling content on your site. These mountains should be visible from faraway search engines, as long as you’ve done a good job of search engine optimization, keyword use, and link building.

2. Lead customers to you by sending out messages through your blog, keep the Twitter fires burning, and broadcast your webinars and podcasts.

3. Reach out to customers through e-mails, direct mail, advertising, telemarketing, and events.

4. Create multiple places to land through optimized landing pages, LinkedIn profiles, Facebook pages, a blog, and search-engine-optimized pages throughout your site.

5. Clearly mark the path to the treasure using clear navigation and clean design.

6. Give the keys to customers through an online form, giving them access to the riches you offer.

Other Resources:

• Animated Marketing Treasure Map:

• PDF of the Marketing Treasure Map. Just be sure to give us credit if you use it elsewhere.

P.S. Check out “Getting started with Twitter,” “Getting Started with Facebook,” and “Getting started with LinkedIn” if you need help opening and personalizing your accounts.

In order for your organization to be successful, the 4 most important priorities should be the following:

1. Increase your revenue: Your strategy should include marketing tactics that contribute directly to sales, including direct mail, advertising, e-commerce applications, tools for your sales force, animated demos, and other marketing pieces that can be used to get your message out to potential and existing customers.

2. Reduce your costs: Make a move to less-expensive forms of marketing, for example, relying more on e-mail than direct mail, buying online banner advertising instead of print advertising, developing online sales demos instead of sending salespeople to make pitches, improving your website content instead of relying on customer support call centers, and working on SEO instead of using pay-per-click advertising to get found by online searchers.

3. Increase your market share: A well-implemented marketing strategy includes ways to make it easier for customers to find your solutions and be converted into customers. Loyalty, referral, and recommendation programs, along with awareness marketing tactics can bring more people into contact with your solutions, and help existing customers find more solutions of value to them. Additionally, making the sales process easier for the customer by storing information and pre-filling online forms and landing pages removes the barriers to repeat purchases.

4. Increase shareholder value: Knowing your target market, what their “pain points” are, and what solutions they are seeking can help you with product development. Keep an eye on user forums, make sure your marketing and development teams get up-to-date feedback from customer support and sales teams, and look for opportunities to capture new markets within your industry. There may be another problem that you can help your customers solve with a new product or solution that you can develop.

Although there are countless pressures during difficult economic times, marketers who keep their eye on their priorities will emerge even stronger from the downturn than their competition.