Scott Design

Easy-to-navigate Flash-based product demos for Verisign solutions.

Some words have been used and abused in marketing and advertising to the point of uselessness. Others need a rest. Read what copywriters ought to do with them.

The key to getting your e-mails read may depend on how good your subject line is. Having a strong, compelling headline can make a difference in open rates. A subject line on  your e-mail performs the same function as a catchy headline on a magazine: it can make you open the magazine or pass it [...]

With our hectic schedules, it’s easy to pour all of our energy into content, and to skip little niceties that distinguish our message from the dozens of others that bombard our readers on a daily basis. Type crimes aren’t only in your document, but all over the place, on signage, advertisements, and in restaurant menus. [...]

Want to make sure your e-mail isn’t trapped by someone’s spam filter? Then, here are some words to avoid in the subject line, the body of your e-mail, alt tags, and in the file names of your graphics:
$$$, 4U, 50% off!, Act Now!, All Natural, All New, Amaze, Amazed, Amazing, Amazing, As Seen On…, Avoid [...]

Clients come to a design firm because they want their communications to have a greater impact on their target audiences. A good firm can help its client succeed through careful planning, creative design, and clear writing.

Here are some basic guidelines for producing a written message. These guidelines apply to any project — ad copy, HTML [...]