Scott Design

Brochure, ads, and identity for a jewelry designer

As chief marketing officer, you are responsible for “the celebrity styling” of your company, whether you manage it yourself or delegate the task to a brand director.

AdAge takes a look at mobile advertising and its best uses today. In the current economic downturn, the instant response offered by mobile computing, including click-to-call and click-to-SMS, offer the concrete results advertisers are demanding for their investments. Screen sizes and resolutions are still too small to offer a true branding experience on mobile, though [...]

Well, American voters stated loud and clear yesterday that they wanted change. Most likely, that desire for change was a call for changes in economic policies – in just about every election, the incumbent party loses if economic indicators are down – but I’m sure a lot of voters were looking for changes in foreign [...]

Some web observers have declared the traditional company website irrelevant. They contend that information-seekers are relying on other online sources such as blogs, social networking sites, webinars, RSS feeds, e-newsletters, and articles.
Indeed, in a few quick keystrokes, audiences can discover a lot about your company without ever seeing your website. But don’t believe all the [...]

With the economy firmly in a recession, many technology companies are cutting costs across the board—and that includes marketing—in order to survive the downturn. For business survival that makes sense, but for business growth you need to be prepared for the eventual rebound. Since the sales cycle often take several months or up to a [...]