WordPress is a great platform for creating your blog, but how is it for creating an entire website? Having created both blogs and entire sites on WordPress before, we’ve learned that there are some things WordPress does well, and some not as well.
Today, you need to keep up with social media to have conversations with customers. With limited time, where is your time best spent?
You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it?
You must make sure the route is clearly marked and that those wandering the oceans of information on the Internet [...]
Evolution happens when organisms adapt in order to survive successfully in new environments. These adaptations increase an organism’s ability to attract mates, avoid predators, and find food. Animals or plants that don’t adapt must either move out of the habitat or die out.
Adapt or perish
The business climate has gone through some rapid changes over the [...]
Marketing today involves the same principles of promoting your company and products to your potential customers. However, the number of ways you can promote your company has multiplied with the widespread adoption of Web 2.0 technologies.
The objectives of marketing include the following:
• grow brand awareness
• build a positive brand association
• drive business development
• broaden customer [...]
Part 2 in the Getting Started with Social Media series
If you want to create an online presence for yourself in a community of business professionals, LinkedIn is a great place to start. Setting up a LinkedIn profile takes just minutes and is a great way to connect with other people with similar business interests.
LinkedIn is [...]
Learning new technologies is not always as easy for some people as others. The technology adoption lifecycle, developed at Iowa State, was created to show the range of responses to new technologies. This same model can be applied to the adoption of social media technologies.
On the right we have the innovators and enthusiasts who invented [...]
Well, American voters stated loud and clear yesterday that they wanted change. Most likely, that desire for change was a call for changes in economic policies – in just about every election, the incumbent party loses if economic indicators are down – but I’m sure a lot of voters were looking for changes in foreign [...]
As more and more people join online communities, the questions increasingly come up: I’m here … now what? Keeping in contact with colleagues and friends is a great use for social media, but how can companies create a social media strategy to take advantage of online communities?
Staking out your place online with a LinkedIn page [...]
So, you’ve followed Scott Design’s advice and built your site with SEO in mind, including keyword-rich, link-worthy, clear, well-named content using clean code and including web analytics. If so, the search engines should be ranking your site highly and bringing people to your site in droves. But, if you’re looking for some easy-to-implement tactics to [...]