Scott Design

The redesigned CTW website features a bolder look and feel, cleaner site organization, and improved access to a wealth of resources.

Scott Design received three awards in the 2010 W3 Awards competition for its work on Adobe and Scott Design websites.

Scott Design received four Communicator Awards in a competition honoring creative excellence among professionals worldwide.

WordPress is a great platform for creating your blog, but how is it for creating an entire website? Having created both blogs and entire sites on WordPress before, we’ve learned that there are some things WordPress does well, and some not as well.

Today, you need to keep up with social media to have conversations with customers. With limited time, where is your time best spent?

You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it? You must make sure the route is clearly marked and that those wandering the oceans of information on the [...]

Evolution happens when organisms adapt in order to survive successfully in new environments. These adaptations increase an organism’s ability to attract mates, avoid predators, and find food. Animals or plants that don’t adapt must either move out of the habitat or die out. Adapt or perish The business climate has gone through some rapid changes [...]

Marketing today involves the same principles of promoting your company and products to your potential customers. However, the number of ways you can promote your company has multiplied with the widespread adoption of Web 2.0 technologies. The objectives of marketing include the following: •    grow brand awareness •    build a positive brand association •    drive [...]

Part 2 in the Getting Started with Social Media series If you want to create an online presence for yourself in a community of business professionals, LinkedIn is a great place to start. Setting up a LinkedIn profile takes just minutes and is a great way to connect with other people with similar business interests. [...]

Learning new technologies is not always as easy for some people as others. The technology adoption lifecycle, developed at Iowa State, was created to show the range of responses to new technologies. This same model can be applied to the adoption of social media technologies. On the right we have the innovators and enthusiasts who [...]