Scott Design

Part 3 in the Getting Started with Social Media series While LinkedIn is all business, all the time, Facebook is more of a hybrid social networking site, with both business and personal users. Although Facebook started as a social network exclusively for college students, the fastest growing group on Facebook today consists of users 25 [...]

Part 2 in the Getting Started with Social Media series If you want to create an online presence for yourself in a community of business professionals, LinkedIn is a great place to start. Setting up a LinkedIn profile takes just minutes and is a great way to connect with other people with similar business interests. [...]

Part 1 in the Getting Started with Social Media series OK, I’m going to start with the easiest way to use social media today: Twitter. Can you think of something to say in 140 characters or less? If so, Twitter is for you! Twitter is a site where you can create a microblog, which isn’t [...]

Learning new technologies is not always as easy for some people as others. The technology adoption lifecycle, developed at Iowa State, was created to show the range of responses to new technologies. This same model can be applied to the adoption of social media technologies. On the right we have the innovators and enthusiasts who [...]

I was up at the Adobe MAX Conference in San Francisco on Monday. The Opening General Session provide the usual excitement and glitz with Adobe’s CTO Kevin Lynch – along with special guests, including the First Lady of California, Maria Shriver – presenting Adobe’s new offerings under three trends in design and development industry: leveraging [...]

As we’ve mentioned before, it’s important to keep marketing during tough economic times. McGraw-Hill Research’s Laboratory of Advertising Performance studied recessions in the United States. It analyzed the performance of hundreds of companies during economic downturns. It found that business-to-business companies that continued or increased marketing during recessions averaged higher sales growth during the recession [...]

No, I’m not talking about grocery bags. I’m referring to two industries that got blindsided by the Internet: The music industry and newspapers. On a very basic level, both of these industries made the same mistake: They assumed that they were selling actual physical items: pieces of plastic in the case of the music industry, [...]

Mobile Web Secrets of the Stars, Part 3 of a three-part series Your goal with your mobile website is to create a peak user experience to your mobile base — getting them the information they need quickly and easily. If you do decide to create a mobile-only version of your website, here are a few [...]

Mobile Web Secrets of the Stars, Part 2 of a three-part series The goal of “One Web” is to create, as far as is reasonable, a comparable web user experience regardless of which platform a visitor uses. This doesn’t mean the content must be identical on desktops and handhelds – content can be adapted for [...]

Mobile Web Secrets of the Stars, Part 1 of a three-part series It’s no surprise that Nielsen shows a dramatic increase of 36% in the number of mobile internet users worldwide over that past year. What may be surprising is that 14% of this group view sites exclusively on a handheld device, not on a [...]