Scott Design

Today, you need to keep up with social media to have conversations with customers. With limited time, where is your time best spent?

LinkedIn is probably the most important online tool in your social media toolbox. It is a great way to showcase information about your company and to connect with customers.

Scott Design uses workamajig, a web-based project management system for creative firms, as part of our green workflow.

The next time someone asks why the heck they’d want to use Twitter, here’s a list of actual, real uses for Twitter.

There are five main steps to implementing a successful social media campaign, from start to finish.

How does social media marketing fit into your company’s marketing plan?

The McKinsey Quarterly published a great article about the challenges faced by companies trying to incorporate Web 2.0 technologies into their workflows. “Web 2.0” is a term used to loosely describe technologies that make online activities richer and more interactive, including wikis, forums, social networking, blogs, and more. As acceptance of Web 2.0 technologies in [...]

You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it? You must make sure the route is clearly marked and that those wandering the oceans of information on the [...]

AdAge takes a look at mobile advertising and its best uses today. In the current economic downturn, the instant response offered by mobile computing, including click-to-call and click-to-SMS, offer the concrete results advertisers are demanding for their investments. Screen sizes and resolutions are still too small to offer a true branding experience on mobile, though [...]

Marketing today involves the same principles of promoting your company and products to your potential customers. However, the number of ways you can promote your company has multiplied with the widespread adoption of Web 2.0 technologies. The objectives of marketing include the following: •    grow brand awareness •    build a positive brand association •    drive [...]