Scott Design

There are a lot of great reasons to use an agency for your marketing instead of doing everything in-house. But are there some things you shouldn’t leave to an outside firm?

As chief marketing officer, you are responsible for “the celebrity styling” of your company, whether you manage it yourself or delegate the task to a brand director.

Marketers can use social media for B2B lead generation by creating remarkable online content and leading prospects to that content through social networks.

Check out this quick rundown of the who, what, where, when, why, and how of using social networks to help kick-start your social media plan.

You can’t afford to ignore the effects that social media is having on marketing across your enterprise. You should be proactive and get involved, create standard processes for using social media, and plan for new social media technologies down the road.

Whether you measure your success through visits to your website, leads generated from your e-mail campaign, direct mail response, or click-through rate from your banner ads, a proven process helps to ensure you get the results you seek.

Through the relationships you build through social media networks, you can grow a thriving business with a healthy, active online community.

Getting news coverage for your business is becoming more difficult. So how do you break out from the clutter and get your news in the press or at the top of search results?

Build a foundation of a robust website, add the three pillars of search marketing, e-mail marketing, and web analytics, and cap it off with a social media strategy.

Twitter is a great way for businesses to share links, news, and events with customers and peers through quick 140-character posts.