Scott Design

How you use type on the web is just as important as how you use it in print, but many web designers ignore even the most basic rules of typography. Here’s a quick rundown on how to use type like a pro on your website.

Google is pretty straightforward in its mission: To connect people searching online with the most relevant, speedily delivered, comprehensive, fresh information available. To get Google to love your site and put it at the top of the search results, you should create content that someone searching online is going to love.

Corporate websites are still the most influential information source in decision making by U.S. and European business technology buyers, according to a July 2011 Forrester study.

Print marketing is becoming a less and less important part of the marketer’s toolbox. But there are still times when print can play a major role in your marketing strategy, especially when it’s integrated with your online strategy.

Create banner ads that get results by using an easy formula for banner ad design.

When selecting colors for your web design, there are lots of considerations. Selecting a palette that’s right for your site means thinking about color harmony, color blindness, cultural differences, personal preferences, color trends, and your particular situation.

Young American adults have more broadband access, access the mobile web more often, and use social networking sites more than the national average of all adults, but differences emerge when you distinguish between different student and non-student groups.

The annual B2B Technology Collateral Survey by Eccolo Media asks C-level executives, VPs, directors, managers, developers/programmers, and technicians to identify which B2B marketing tactics they used when making technology buying decisions. Corporate websites remain the primary location from which technology purchasers get information.

Making sure your marketing dollars are spent in the right place is more important than ever if you want to attract local customers.

A Google event reveals eye-opening facts about consumers’ online search habits.