Archive for the ‘Marketing’ Category

March 9th, 2010

How to improve your website in 3 steps

Three basic aspects of your website you should examine: Usability, Content, and Design.

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March 2nd, 2010

E-mail best practices: The basics

Get started with best practices in e-mail marketing to ensure success.

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January 6th, 2010

The anatomy of a social media marketing plan

You don’t need to be a brain surgeon to put together a social media marketing plan. But you do need to make sure you’ve got the right stuff to make it work.

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November 24th, 2009

Divvying up duties with an agency

There are a lot of great reasons to use an agency for your marketing instead of doing everything in-house. But are there some things you shouldn’t leave to an outside firm?

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November 12th, 2009

Celebrity styling for your company

As chief marketing officer, you are responsible for “the celebrity styling” of your company, whether you manage it yourself or delegate the task to a brand director.

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October 23rd, 2009

B2B lead generation: Did someone say “content?”

Marketers can use social media for B2B lead generation by creating remarkable online content and leading prospects to that content through social networks.

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October 19th, 2009

The who, what, where, when, why, and how of social media

Check out this quick rundown of the who, what, where, when, why, and how of using social networks to help kick-start your social media plan.

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October 1st, 2009

Social media realities in the enterprise

You can’t afford to ignore the effects that social media is having on marketing across your enterprise. You should be proactive and get involved, create standard processes for using social media, and plan for new social media technologies down the road.

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September 23rd, 2009

3 steps to successful design

Whether you measure your success through visits to your website, leads generated from your e-mail campaign, direct mail response, or click-through rate from your banner ads, a proven process helps to ensure you get the results you seek.

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August 18th, 2009

Promote your business using social media

Through the relationships you build through social media networks, you can grow a thriving business with a healthy, active online community.

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