Archive for the ‘Marketing’ Category

July 26th, 2010

Use analytics to improve your website, SEO, and e-mails

When building your online presence, you should make sure you set up analytics tools at the outset to see what works, find opportunities you’re missing, and fine-tune your website, SEO, and e-mails.

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July 21st, 2010

Monitoring your online presence for free

Monitoring your online presence and participating in online discussions is a great way to grow your business

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June 24th, 2010

Getting inbound links to your site

Getting quality incoming links to your site is a good way to improve your site’s search engine optimization (SEO).

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June 1st, 2010

Optimizing your marketing content for B2B technology buyers

A survey shows that the top best practices for optimal marketing include: creating a variety of content; delivering high-quality writing; and providing easy access to all of your content via the web.

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April 8th, 2010

Augmented reality business cards

At Scott Design, we’re always looking for cool, new ways to use technology. That’s why we’re excited about a couple of ways we’re using augmented reality in web design.
Augmented reality snowstorm
Our first augmented reality project was built simply for fun. Every year, we create an online, interactive application that we share [...]

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April 6th, 2010

6 main sections your website should have

Most websites have six main sections: Home, Products or Services, About Us, Contact Us, Custom Information, and Dynamic Content.

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March 29th, 2010

4 steps to choosing a web design firm

Four things to consider when selecting a design firm

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March 9th, 2010

How to improve your website in 3 steps

Three basic aspects of your website you should examine: Usability, Content, and Design.

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March 2nd, 2010

E-mail best practices: The basics

Get started with best practices in e-mail marketing to ensure success.

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January 6th, 2010

The anatomy of a social media marketing plan

You don’t need to be a brain surgeon to put together a social media marketing plan. But you do need to make sure you’ve got the right stuff to make it work.

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