Case Study: Network General Sales Program
By Scott Design
Our client’s challenge:
Genesis Creative Group’s client, Network General, needed to put together materials to promote a corporate awards program where high-performers won a trip to Costa Rica. Imagery would need to be repurposed for use in a variety of online and printed materials.
The Scott Design solution:
Scott Design created colorful Network General President’s Club event materials featuring the natural beauty and adventure sports of Costa Rica. Deliverables for this high-profile incentive program include the concept and artwork, e-mail templates, banner ads, stationery, an animated screensaver, and a full-color printed brochure to introduce the campaign.
Awards:
Silver Award, Silicon Valley ADDYs — Special Event
Silver Award, Summit International Awards — B2B Print Campaign
Silver Award of Distinction, The Communicator Awards — Internal Communications
Tags: design, direct mail, e-mail, online marketing
