Case Study: Camp Adobe Tradeshow
By Scott Design
Our client’s challenge:
Adobe participates in an annual education conference and wanted to unify their exhibits and handouts a fun and exciting theme. The event was held in Austin, Texas in the middle of the summer and would be attended by teachers and other education professionals.
The Scott Design solution:
Working with Adobe, Scott Design developed the “Camp Adobe” theme and marketing materials, including pre-event emails, event program, and event signage. The booth was staffed with “camp counselors,” visitors participated in a scavenger hunt, and all the materials were created with a summer camp theme. The materials provided a fun and engaging feel to Adobe’s booth at this yearly education event.
Awards:
- Silver Award, Summit International Creative Awards — B2B Campaign
- Silver Award, Silicon Valley ADDYs — B2B Campaign
- Silver Award, Davey Awards — B2C Campaign
Tags: B2B marketing, e-mail design, Marketing
