Case Study: Zahm Gems
By Scott Design
Our client’s challenge:
Zahm Gems wanted to reach a larger audience while setting itself apart in the extremely competitive luxury jewelry industry. The company sought rebranding and marketing that would reflect its dedication to acquiring the highest-quality colored gemstones in an industry often over-focused on diamonds.
Philip Zahm had attracted considerable attention by recounting his travels around the world in pursuit of exotic gems. Our creative professionals helped Zahm Gems devise a campaign that would bring Philip Zahm’s true tales of foreign gem-buying intrigue to resellers and individual customers.
The Scott Design Solution:
Focused on portraying an adventurer who would stop at nothing to acquire the best, most exotic colored gems, Scott Design created a logo and overall advertising look highlighting Philip Zahm’s danger-tinged travels to acquire stunning gems in exotic places.
Scott Design’s solutions include an updated corporate identity system, a series of ads, and a high-level “romance” brochure, designed to appeal to jewelry stores as well as high-end customers.
Inside Adobe InDesign featured Scott Design and our real-world example of business collateral as an example that they felt represented the epitome of our profession.
Tags: advertising, branding, brochure, rebranding
