Scott Design

Your website should lead visitors to the information they want as quickly and easily as possible. This information should be organized into the main sections of your global website navigation. Most company websites have the same six main global navigation options: Home, Products or Services, About Us, Contact Us, Custom Information, and Dynamic Content.

Home page

Your website home page should provide an introduction to your company, letting a visitor know right away what services or products you provide and how you’re different from your competition. The most important and most frequently performed tasks should be available from the home page.

Products or Services

Include some information about your products or services on the home page but include details about exactly what you do in a separate products or services section. Provide enough information to allow visitors to see the range of products or services you provide, and create sub-pages for each individual product or service if there are lots of details to cover for each product or service.

About Us

This is the place to tell more details about your company, such as more information about your team, your company history, how you fit in the marketplace, and your mission statement or company philosophy.

Contact Us

Include as many different ways for customers to contact you as possible, including phone and fax numbers, e-mail addresses, a contact form, the physical address of your business, and a map, if applicable.

Custom Information

Your company’s website might include information unique to your company, industry, or functionality of your site. Some examples are pages for support, developers, partners, an online store, an image gallery, or a reservations page.

Dynamic Content

You should include a section in your website with content that changes often to encourage visitors (and search engines) to keep returning to your site. A blog, news page, videos, and a forum are great ways to keep your site fresh.

Keeping your global navigation to six sections can help you organize the information about your company and help visitors find the information that they seek. If you don’t have a lot of content to justify a section, feel free to include that information elsewhere. For example, you could combine your contact information in your About Us section. Before creating a new section on your site, make sure the information you’re adding couldn’t fit in one of the six main sections listed above. And don’t hesitate to create sub-pages under the six sections to take care of additional detailed information you might want to provide.

Tags: web design

This entry was posted on Tuesday, April 6th, 2010 at 3:17 pm and is filed under Marketing . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.