Comments on: E-mail best practices: The basics http://blog.hotdesign.com/2010/03/e-mail-best-practices/ The creative agency for technology companies Thu, 29 Dec 2011 03:10:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kirsti Scott http://blog.hotdesign.com/2010/03/e-mail-best-practices/comment-page-1/#comment-6180 Kirsti Scott Fri, 16 Apr 2010 16:03:20 +0000 http://blog.hotdesign.com/?p=2630#comment-6180 Thanks for the clarification, Carl. I think Stu was trying to make sure that one e-mail didn't include a crazy number of links. Multiple messages could be covered in multiple e-mails, instead of in one single e-mail. That being said, I'm all for providing enough content to find out what interests readers, and the suggestion to put disparate links is a great one. Thanks! Thanks for the clarification, Carl. I think Stu was trying to make sure that one e-mail didn’t include a crazy number of links. Multiple messages could be covered in multiple e-mails, instead of in one single e-mail. That being said, I’m all for providing enough content to find out what interests readers, and the suggestion to put disparate links is a great one. Thanks!

]]> By: Carl Street http://blog.hotdesign.com/2010/03/e-mail-best-practices/comment-page-1/#comment-6165 Carl Street Mon, 12 Apr 2010 16:27:04 +0000 http://blog.hotdesign.com/?p=2630#comment-6165 Hi Kirsti, One small correction from both a CC University Graduate Constant Contact Business Partner and 40+ year Marketing professional: Links: should read AT LEAST 3 in one e-mail; rather than 3 or fewer. And those links should be disparate -- meaning NOT all the same or greatly similar. For example: a travel agency should include links to Alaska, Europe, Hawaii; rather than 3 links to Hawaii, etc. The reason is EVERY e-mail is a "scouting mission" and each link provides the opportunity to get a clearer picture of the interests and motivations of your target audience. Thus, 3 different links gives you a more definitive picture than 3 similar. Hope this helps -- please feel free to contact me directly if you would like further clarification. Best always, Carl Street Hi Kirsti,

One small correction from both a CC University Graduate Constant Contact Business Partner and 40+ year Marketing professional:

Links: should read AT LEAST 3 in one e-mail; rather than 3 or fewer. And those links should be disparate — meaning NOT all the same or greatly similar. For example: a travel agency should include links to Alaska, Europe, Hawaii; rather than 3 links to Hawaii, etc.

The reason is EVERY e-mail is a “scouting mission” and each link provides the opportunity to get a clearer picture of the interests and motivations of your target audience. Thus, 3 different links gives you a more definitive picture than 3 similar.

Hope this helps — please feel free to contact me directly if you would like further clarification.

Best always,

Carl Street

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