Marketing Treasure Map
By Kirsti Scott
You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it?
You must make sure the route is clearly marked and that those wandering the oceans of information on the Internet actually land on your website and find their way to your buried treasure.
Here are the best ways to make sure no one gets lost on their way to find you:
1. Create mountains of valuable, compelling content on your site. These mountains should be visible from faraway search engines, as long as you’ve done a good job of search engine optimization, keyword use, and link building.
2. Lead customers to you by sending out messages through your blog, keep the Twitter fires burning, and broadcast your webinars and podcasts.
3. Reach out to customers through e-mails, direct mail, advertising, telemarketing, and events.
4. Create multiple places to land through optimized landing pages, LinkedIn profiles, Facebook pages, a blog, and search-engine-optimized pages throughout your site.
5. Clearly mark the path to the treasure using clear navigation and clean design.
6. Give the keys to customers through an online form, giving them access to the riches you offer.
Other Resources:
• Animated Marketing Treasure Map:
• PDF of the Marketing Treasure Map. Just be sure to give us credit if you use it elsewhere.
P.S. Check out “Getting started with Twitter,” “Getting Started with Facebook,” and “Getting started with LinkedIn” if you need help opening and personalizing your accounts.
Tags: B2B marketing, blog, direct mail, e-mail, keywords, landing page, linkedin, Marketing, podcast, search engine optimization, seo, twitter, web design, webinar
February 9th, 2009 at 6:25 pm
Hi there,
I looked over your blog and it looks really good. Do you ever do link exchanges on your blog roll? If you do, I’d like to exchange links with you.
Let me know if you’re interested.
Thanks..
May 5th, 2009 at 10:42 am
Whats the password to change text on the treasure map?
August 27th, 2009 at 4:22 am
Making tiem for the things that realy need to be done seems to be alost art these days.
November 8th, 2009 at 8:33 pm
Found this site on google today and read through a few posts, good stuff!
June 2nd, 2010 at 4:03 pm
did you get the password to change the text on the treasure map? I would like to have it as well. Thanks
June 4th, 2010 at 8:32 am
Hi! If you’d like an non-password-protected version of the map, just send me your e-mail address using the contact form. I will send you the map and then delete your e-mail address. Glad you like the map!
August 28th, 2010 at 10:39 am
Hi! Very clever Kirsti. I would like an non-password-protected version of the map, here is my e-mail address.
October 25th, 2010 at 1:49 pm
A web marketing solution is fundamental for a profitable business. You do not need to start your business off on the wrong foot or you will finish up in a downward spiral. Make positive you get some help from a valid company to send your business upwards. in the event you incorporate all of these techniques, your business is positive to blossom.
November 17th, 2010 at 1:52 pm
Hello, I really like this treasure map. Would you please send me the non-password-protected version. Thanks.
February 11th, 2011 at 11:56 am
Hi Kirsti
Sorry to be a bore but would you be kind enough to send me a non-password protected copy of your brilliant map?
Kind regards
Brian
March 14th, 2011 at 8:39 pm
Like several others above, I would ALSO love a non-password-protected version. I’d like to use elements from it for an internal sales award banquet – the theme is “Success 2012 – Charting the Course.” Happy to give your company credit for inspiration and art, of course.
You’re so generous to share, too!
Thank you so much,
Susan
March 14th, 2011 at 8:49 pm
Happy to share, Susan! The file is on its way to you via e-mail….albeit a bit slowly. It’s a big file, so if you’d prefer, I can post it on an FTP site. Just let me know!
June 3rd, 2011 at 10:24 pm
thank you very much!! really thank you!this map help me a lot of marketing!
September 12th, 2011 at 9:06 pm
So cute…a good reminder to beef up a few of my treasure markings, especially #6! Fabulous voice-over talent as well!
October 9th, 2011 at 3:59 pm
Hi Kristi, I will join many others in requesting a non-password-protected version of this map. Thank you for creating such a wonderful tool.
October 11th, 2011 at 9:11 am
Marketingkonzept…
[...]Marketing Treasure Map[...]…
October 11th, 2011 at 9:13 am
On its way! Enjoy!
December 10th, 2011 at 2:24 pm
I need a real treasure map to complet me quest.