January 14th, 2009

Top priorities for B2B marketers in 2009

By Kirsti Scott

MarketingSherpa in cooperation with Babcock and Jenkins asked large B2B organizations what their marketing priorities are for 2009 and which were most challenging to implement. The results are displayed in the following chart, which shows priorities vs. challenge level.

Click here for a larger version of this chart

Notable results are the perceived difficulty of developing a social media program and Web 2.0 conten and the high priority of retaining current clients and identifying new leads. Developing traditional content is both a low priority and considered less challenging. The full article is open for access until 2/13/09.

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This entry was posted on Wednesday, January 14th, 2009 at 4:50 am and is filed under Marketing, News . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Top priorities for B2B marketers in 2009”

  1. beth Says:
    January 14th, 2009 at 12:20 pm

    The challenge for Social Media is high, but if you put focus into this, the ROI can be much higher. Take a peak at Why Local Search is Like Raking Leaves which shows a fantastic analogy of the challenges.

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