January 9th, 2009

Mobile advertising best for direct response, not branding

By Kirsti Scott

AdAge takes a look at mobile advertising and its best uses today. In the current economic downturn, the instant response offered by mobile computing, including click-to-call and click-to-SMS, offer the concrete results advertisers are demanding for their investments. Screen sizes and resolutions are still too small to offer a true branding experience on mobile, though mobile advertising can be an effective part of a bigger overall marketing program. To read more, take a look at the full AdAge article, “Recession May Move Mobile Away From Branding.”

Tags: , , ,

This entry was posted on Friday, January 9th, 2009 at 8:07 pm and is filed under Marketing, Technology . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Mobile advertising best for direct response, not branding”

  1. Haraye Says:
    February 12th, 2009 at 4:45 pm

    To start earning money with your blog, initially use Google Adsense but gradually as your traffic increases, keep adding more and more money making programs to your site.

Leave a Reply

Close

Thanks

We have received your comments.

We will get back to you within two business days.