January 27th, 2009

Four Essential Ingredients of Success

Stonyfield Farms CEO Gary Hirshberg offers his advice to entrepreneurs in this New York Times Small Business Summit video. His top four:

1. Quality: Your product must be better than the competition. Never compromise.

2. Passion: Believe in yourself, don’t accept naysayers, and don’t be meek about asking for help.

3. Intuition: Get to know your customers by listening and spending time with them so you understand exactly what they’re looking for.

4. Cash Flow: You need to understand cash flow even better than profitability. Low profits won’t kill you, but cash flow problems can.

As he says, these are not a recipe for success, but they are the essential ingredients you must have in order to succeed.

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4 Responses to “Four Essential Ingredients of Success”

  1. PhipPhip Says:

    What ever happened to his O’Naturals fast food concept? We had one here in Portsmouth for a brief while and I liked it (though it’s downtown location was actually “out of the way” for me…). Wonder if it ever took off elsewhere… Anyway, have always loved his approach – thanks for sharing the video!

  2. Heartburn Home Remedy Says:

    After reading this article, I just feel that I really need more information on the topic. Can you suggest some more resources please?

  3. Kirsti Scott Says:

    Did you get a chance to watch the video? It’s great to hear directly from the source. Take a look if you have a chance!

  4. Sniper Games Says:

    Blogroll links aint that great :P but i am not the admin

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