Scott Design

Even in a time of greater price sensitivity, the combination of increased marketing spending and a focus on core brands helped Hershey boost fourth quarter net income by 51%. AdAge.com took a look at how the Boost in Ad Spending Pays off for Hershey.
Key points include:
- Hershey increased marketing budgets by 23% in the fourth [...]

Stonyfield Farms CEO Gary Hirshberg offers his advice to entrepreneurs in this New York Times Small Business Summit video. His top four:
1. Quality: Your product must be better than the competition. Never compromise.
2. Passion: Believe in yourself, don’t accept naysayers, and don’t be meek about asking for help.
3. Intuition: Get to know your customers by [...]

Evolution happens when organisms adapt in order to survive successfully in new environments. These adaptations increase an organism’s ability to attract mates, avoid predators, and find food. Animals or plants that don’t adapt must either move out of the habitat or die out.
Adapt or perish
The business climate has gone through some rapid changes over the [...]

MarketingSherpa in cooperation with Babcock and Jenkins asked large B2B organizations what their marketing priorities are for 2009 and which were most challenging to implement. The results are displayed in the following chart, which shows priorities vs. challenge level.

Click here for a larger version of this chart
Notable results are the perceived difficulty of developing a [...]

Times are changing. And these times are certainly challenging. In a recession you need to know (and be able to articulate) exactly what you bring to the proverbial table. While banks and car companies are receiving the lion’s share of press coverage, most industries are feeling the pain. As I mentioned before, record companies are [...]

In a recession, it is even more important than ever that your marketing strategy produces both immediate and long-lasting positive results. The key to successful development and implementation of a marketing strategy is to focus on a set of priorities and then ensure that all your marketing tactics directly support your priorities.
In order for your [...]

AdAge takes a look at mobile advertising and its best uses today. In the current economic downturn, the instant response offered by mobile computing, including click-to-call and click-to-SMS, offer the concrete results advertisers are demanding for their investments. Screen sizes and resolutions are still too small to offer a true branding experience on mobile, though [...]