Marketing today involves the same principles of promoting your company and products to your potential customers. However, the number of ways you can promote your company has multiplied with the widespread adoption of Web 2.0 technologies.
The objectives of marketing include the following:
• grow brand awareness
• build a positive brand association
• drive business development
• broaden customer [...]
Last week, I attended BtoB magazine’s most recent “Netmarketing” breakfast, at which marketing representatives from Brocade Communications, Intel, and Cisco each presented a recent online integrated marketing campaign. They discussed the successes of each campaign, but were also very honest about what worked and what didn’t.
Each of the campaigns featured a concept (Brocade’s “DCX Man,” [...]
Part 3 in the Getting Started with Social Media series
While LinkedIn is all business, all the time, Facebook is more of a hybrid social networking site, with both business and personal users. Although Facebook started as a social network exclusively for college students, the fastest growing group on Facebook today consists of users 25 and [...]
Part 2 in the Getting Started with Social Media series
If you want to create an online presence for yourself in a community of business professionals, LinkedIn is a great place to start. Setting up a LinkedIn profile takes just minutes and is a great way to connect with other people with similar business interests.
LinkedIn is [...]
Part 1 in the Getting Started with Social Media series
OK, I’m going to start with the easiest way to use social media today: Twitter. Can you think of something to say in 140 characters or less? If so, Twitter is for you!
Twitter is a site where you can create a microblog, which isn’t a teeny, [...]
Learning new technologies is not always as easy for some people as others. The technology adoption lifecycle, developed at Iowa State, was created to show the range of responses to new technologies. This same model can be applied to the adoption of social media technologies.
On the right we have the innovators and enthusiasts who invented [...]
We received rave reviews for our online holiday card maker at Killer Startups. Take a look at Special Delivery and give us a vote if you like it!
Here’s the review:
Have you ever wished you had your own web pages so you could leave messages to your friends, make invitations, or just share things with those [...]
Scott Design is a Leader Award winner in the 2008 Summit Emerging Media Award (Summit EMA) competition for their work with Draper Fisher Jurvetson.
The Summit Emerging Media Award was created to identify the world’s communication pioneers. Those pushing the bounds of the communication badlands. All forms of emerging media are explored, examined and awarded. Developing [...]
The key to getting your e-mails read may depend on how good your subject line is. Having a strong, compelling headline can make a difference in open rates. A subject line on your e-mail performs the same function as a catchy headline on a magazine: it can make you open the magazine or pass it [...]