Don’t have time to mail out holiday cards? It takes only a few minutes to create your own free, green holiday web page with Scott Design’s Special Delivery online application.
Scott Design Inc. has developed a free holiday web page maker called Special Delivery that allows users to create custom web pages as an alternative to [...]
As Silicon Valley companies think about how to market during these challenging times, there’s something to be learned from the challenges that the American car companies currently face. For example, most recently we have heard that General Motors has bailed out of its contract with Tiger Woods, who has appeared in Buick advertisements for several [...]
The Webby Awards named the Web’s ten most influential political moments. From the first political campaign website in 1994 to the YouTube debates in 2007, the list shows how the Internet has evolved to become a means for individuals to participate in the election process and for politicians to connect with and mobilize voters. If [...]
I was up at the Adobe MAX Conference in San Francisco on Monday. The Opening General Session provide the usual excitement and glitz with Adobe’s CTO Kevin Lynch – along with special guests, including the First Lady of California, Maria Shriver – presenting Adobe’s new offerings under three trends in design and development industry: leveraging [...]
As we’ve mentioned before, it’s important to keep marketing during tough economic times. McGraw-Hill Research’s Laboratory of Advertising Performance studied recessions in the United States. It analyzed the performance of hundreds of companies during economic downturns. It found that business-to-business companies that continued or increased marketing during recessions averaged higher sales growth during the recession [...]
The economy has another corporate sector begging for a bailout: GM and its Detroit brethren are now sidling up to the public trough looking for “a way to enable the car companies to retool for innovation.” As Thomas Friedman of the the New York Times noted, “We have to subsidize Detroit so that it will [...]
No, I’m not talking about grocery bags. I’m referring to two industries that got blindsided by the Internet: The music industry and newspapers.
On a very basic level, both of these industries made the same mistake: They assumed that they were selling actual physical items: pieces of plastic in the case of the music industry, and [...]
With our hectic schedules, it’s easy to pour all of our energy into content, and to skip little niceties that distinguish our message from the dozens of others that bombard our readers on a daily basis. Type crimes aren’t only in your document, but all over the place, on signage, advertisements, and in restaurant menus. [...]
Mobile Web Secrets of the Stars, Part 3 of a three-part series
Your goal with your mobile website is to create a peak user experience to your mobile base — getting them the information they need quickly and easily. If you do decide to create a mobile-only version of your website, here are a few things [...]
Al Gore may have invented the internet, but Obama’s use of the internet and Web 2.0 technologies for his campaign set a standard for all future presidential campaigns. “Web 2.0” is a term to loosely describe technologies that make a user’s experience with a website richer and more interactive. These technologies include video, Flash animation, [...]