Scott Design

BtoB Magazine recently highlighted its annual list of 10 B-to-B web sites that are good examples of effective communication with customers. They selected sites that toned down the sales pitch and provided easy-to-find content for current customers, which shows prospective customers how they will be treated. Most of the selected sites include simple, clear navigation in a well organized structure — without any over-decoration of design elements — meeting the objective of engaging their customers.

It was great to see Adobe in the top 10 — Scott Design has worked with Adobe for several years. We actually designed the initial Adobe Education website as well as a major sub site, called the Adobe Digital Kids Club. And we maintain an important section of their intranet for them.

Tags: B2B marketing, online marketing, web design, web development

This entry was posted on Thursday, October 16th, 2008 at 9:02 am and is filed under Marketing . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.