October 10th, 2008

Pepsi’s New Logo

Pepsi just finished a five-month, $1.2 million project to redesign its logo. You can learn more about the evolution of the Pepsi logo since its first logo from 1898 in today’s article from Advertising Age. The new logo and its variations will be launched in 2009. I think it would have been cool to go back to the 1951 version. Which is your favorite?

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