BtoB Magazine recently highlighted its annual list of 10 B-to-B web sites that are good examples of effective communication with customers. They selected sites that toned down the sales pitch and provided easy-to-find content for current customers, which shows prospective customers how they will be treated. Most of the selected sites include simple, clear navigation [...]
The International Academy of the Visual Arts has awarded Scott Design four Silver Awards in the 2008 W3 Awards competition that recognizes outstanding websites, web marketing, and web video worldwide. The competition included more than 3,000 entries from leading interactive agencies, designers, and other creative professionals. Scott Design received Silver W3 Awards in the Best [...]
Clients come to a design firm because they want their communications to have a greater impact on their target audiences. A good firm can help its client succeed through careful planning, creative design, and clear writing. Here are some basic guidelines for producing a written message. These guidelines apply to any project — ad copy, [...]
Pepsi just finished a five-month, $1.2 million project to redesign its logo. You can learn more about the evolution of the Pepsi logo since its first logo from 1898 in today’s article from Advertising Age. The new logo and its variations will be launched in 2009. I think it would have been cool to go [...]
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