Scott Design

As more and more people join online communities, the questions increasingly come up: I’m here … now what? Keeping in contact with colleagues and friends is a great use for social media, but how can companies create a social media strategy to take advantage of online communities? Staking out your place online with a LinkedIn [...]

With the economy firmly in a recession, many technology companies are cutting costs across the board—and that includes marketing—in order to survive the downturn. For business survival that makes sense, but for business growth you need to be prepared for the eventual rebound. Since the sales cycle often take several months or up to a [...]

So, you’ve followed Scott Design’s advice and built your site with SEO in mind, including keyword-rich, link-worthy, clear, well-named content using clean code and including web analytics. If so, the search engines should be ranking your site highly and bringing people to your site in droves. But, if you’re looking for some easy-to-implement tactics to [...]

Your web design or development project can be successful only if the target audience finds the site. At Scott Design, we place great importance on search engine optimization (SEO), the process of generating worthwhile traffic via non-paid search results. SEO is a fully integrated part of our process for designing, building, and launching a website. [...]

Brandweek took a look today at targeting ads to viewers using information on their social networking pages, records of their online travels, and their online relationships. The goal of this “behavioral targeting” is to serve up ads for something someone might actually want to buy. Shocking idea, right? Some groups worry that using this information [...]

Still in the dark about what CSS is? Check out my presentation “Why Tables for Layout is Stupid” on why following Web Standards and using Cascading Style Sheets makes for superior sites. This cult classic, originally presented at Seybold, is now available in 20+ languages.

Few projects present more challenges for marketing executives than planning and implementing a web design or redesign project. Challenges include defining site objectives; coordinating with other marketing and public relations efforts; gaining input and approval from key stakeholders; going live before an important product announcement; and ensuring continuity for existing clients, partners, and investors. The [...]

Advertising Age named Barack Obama  “Marketer of the Year 2008″ for his campaign, which used new technologies to complement traditional fundrasing and outreach programs to raise more than $51 million in July alone. The Obama campaign used websites, e-mail, social networks, Twitter, and niche marketing. What set the campaign apart from previous campaigns and from [...]

BusinessWeek posted a list of not-so-useful iPhone apps. I don’t know what they consider useful, but doesn’t everyone need a tiny hula dancer? Anyway, the interface design and the creativity of the application designers never cease to amaze me. Enjoy!

Tomorrow night is the season 3 premiere of the Nickelodeon kids’ show “The Naked Brothers Band.” Scott Design created some online Flash games for the web site of the two young stars of the show, Nat and Alex Wolff, so we thought we’d bring the games back in celebration of the new season. What’s your [...]