Going green an imperative for businesses
By Kirsti ScottThe McKinsey Quarterly released a report this month encouraging businesses to help customers make “green” choices when making purchases. Many people want to make green choices, but don’t know which ones make the biggest impact on the environment. A recent McKinsey study shows that the top three ways to reduce emissions are to drive fuel-efficient cars, improve home insulation, and eat less beef. But when asked to name the top three, survey participants list recycling, energy-efficient appliances, and driving less. Few knew how eco-unfriendly beef is. Take a look at the McKinsey chart:
The report stresses that although it can be challenging to cultivate green customers and still remain competitive, the long run benefits are worth it. As customers become more savvy, sales of green products could skyrocket. And, your company’s eco-friendly reputation can inspire more loyalty with your customers. For more information, read the full article, “Helping Green Products Grow.”
Tags: environment, green, sustainable
June 25th, 2011 at 7:45 pm
Most people want to be eco-friendly but for the most part at least currently sometimes going green technlogoy is not financially a good idea currently.I have looked at eco-friendlyand green technology alternatives like igo green charger and have adapted where it makes financial sense. So far I have also installed solar panels on my home but while looking for a electric car I find the cost doesnt justify it for me. While I am passionate about making green choices and opting for green technology whenever possible it is up to people like you and I to spread awareness and let the companies know there is a demand. Your website looks popular and I think you can help influence society with your insight and green technology tips. By the way I found your site by searching ” Going green an imperative for businesses ” and you were the first result. So I think your website is a perfect platform to discuss ideas that are thought provoking to help influence your readers to go green. – Good luck with your site, you deserve all the success! Please continue to talk about more eco-tips/green tech, every idea helps us get closer day by day!