Scott Design

Advertising Age named Barack Obama  “Marketer of the Year 2008″ for his campaign, which used new technologies to complement traditional fundrasing and outreach programs to raise more than $51 million in July alone. The Obama campaign used websites, e-mail, social networks, Twitter, and niche marketing. What set the campaign apart from previous campaigns and from McCain’s was his consistent messaging throughout the campaign, and across all the media he’s using. Take a closer look at this piece of smart marketing. It’s a great lesson for all marketers!

Tags: e-mail, Marketing, social media, twitter

This entry was posted on Monday, October 20th, 2008 at 10:51 am and is filed under Marketing . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.