Scott Design

The McKinsey Quarterly released a report this month encouraging businesses to help customers make “green” choices when making purchases. Many people want to make green choices, but don’t know which ones make the biggest impact on the environment. A recent McKinsey study shows that the top three ways to reduce emissions are to drive fuel-efficient [...]

A new report just out from think tank Demos says that social networks provide great opportunities for business collaboration. During a downturn, networks offer job opportunities, commercial possibilities, and social support.
Social networks can serve as incubators of innovation and productivity. Organizations should not try to limit their use, but instead encourage staff to build relationships [...]

As we close in on the election, and the future of our fragile economy hangs in the balance, I digress. If you can use your logo in tons of different ways, apply it in many different media, and modify it to work with different groups, you have a great logo. And speaking of great logos, [...]

E-mail Secrets of the Stars, Part 3 of a three-part series

If your e-mail has survived the spam filters and made it past your reader’s trash bin, what can you do to make sure your message gets read? Here are a few tips on getting your e-mail read rates up:
Limit the size of your e-mail. Keeping [...]

E-mail Secrets of the Stars, Part  2 of a three-part series
E-mails that make it into your readers’ in boxes need to then survive the ruthless pruning that goes on once the e-mail arrives. How do you get a reader to open the e-mail instead of clicking on the “this is spam” button or tossing it [...]

…but be sure to customize and segment your list.
Over the coming several weeks, expect to get inundated with e-mails as retail businesses try to pump up holiday sales and B2B companies try to meet year-end numbers. And don’t be too upset when you get a lot of these e-mails, you have to look at the [...]

E-mail Secrets of the Stars, Part 1 of a three-part series
The best way to make sure your e-mails get past spam filters is to make sure you don’t act like a spammer and your e-mail doesn’t look like it was created by a spammer. Here’s a quick list of some things you can do to [...]

Want to make sure your e-mail isn’t trapped by someone’s spam filter? Then, here are some words to avoid in the subject line, the body of your e-mail, alt tags, and in the file names of your graphics:
$$$, 4U, 50% off!, Act Now!, All Natural, All New, Amaze, Amazed, Amazing, Amazing, As Seen On…, Avoid [...]

Some web observers have declared the traditional company website irrelevant. They contend that information-seekers are relying on other online sources such as blogs, social networking sites, webinars, RSS feeds, e-newsletters, and articles.
Indeed, in a few quick keystrokes, audiences can discover a lot about your company without ever seeing your website. But don’t believe all the [...]

If you’re looking for a quick reference for some of the terms unique to social media, check out Lisa Wehr’s Social Media Glossary in this month’s issue of Electronic Retailer magazine.